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A new article from econsultancy.com suggests that shoppers are showrooming with their smartphones rather than shopping in store in order to get better deals, and of course save money.
Now is this good or bad news for the retailers?
From a good side they are still gaining sales and probably reducing returns as the consumers can see and try the products before purchasing, however is this then making the overheads of having a physical shop less cost effective if the sales are coming in online.
With this revelation surely businesses and retailers should be investing more in their online presence and their websites to make sure that they are as effective and user friendly to prompt sales as possible. A recent update on the Topshop app allows the customers to scan the bar odes of their desired item and find it on the app straight away, this is almost a way of propelling showrooming? The article by econsultancy.com shows that here in he uk we are much worse for this habit than in the US.
Is the future of shopping on the high street going to be through getting online and mobile shopping involved? Will this force retailers like Next to update their tech and get on the App Store?